Ducati Flagship Store, Ingolstadt
项目着重思考了何为杜卡迪的未来旗舰店的魅力和发展方向。它不应该只是人们前往尝试和了解商品，获取周边服务的地方，而应该是一个整合线上线下社交，凝聚杜卡迪顾客的群体精神的地方。
因旗舰店位于德国英戈尔施塔特一处高架公路路旁，设计将主体建筑架空抬高，从高架路上看来状若大型广告牌，通过和快速道路相匹配的体量和高度，向过往车辆醒目标志出自身的存在。
而因架空开放出来的宝贵地平层，则由移动展厅，咖啡厅，停车位，检修诊断工位等功能排列围合成充满聚会活动氛围的广场，能在围绕着杜卡迪文化氛围的环境里承担起人们观看展览，活动聚首，休闲会友的多种社交活动。
类型：商业
用途： 零售
地点：英戈尔施塔特，德国
建筑面积：1500㎡
客户：Ducati Germany
参与：概念设计阶段
用途： 零售
地点：英戈尔施塔特，德国
建筑面积：1500㎡
客户：Ducati Germany
参与：概念设计阶段
The project explores the future direction of Ducati's flagship store. It should not be just a place where people go to try and understand products and obtain
peripheral services, but a place that integrates online and offline social
interaction and unites the group spirit of Ducati customers.
Because the flagship store is located beside an elevated road in Ingolstadt,
Germany, the main building is raised overhead, and it looks like a large billboard from the elevated road. Through the volume and height that matches the
express road, it gains a much bigger presence among the passing vehicles.
On the other hand, the precious ground floor area opens to the public. Mobile
exhibition halls, cafes, parking spaces, maintenance and diagnosis stations and
other functions together form a square full of party atmosphere, delivering
Ducati cultural message, providing a variety of social activities for people to get together at events, exhibitions and casually meet-ups.
Typology: Commercial
Usage: Retail
Location: Ingolstadt, Germany
Floor Area: 1500㎡
Client: Ducati, Germany
Involvement: Concept design
Usage: Retail
Location: Ingolstadt, Germany
Floor Area: 1500㎡
Client: Ducati, Germany
Involvement: Concept design
