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Introlemons, Beijing
Introlemons北京三里屯店,一个柠檬茶的小剧场。工作人员进行一场制茶的表演,顾客即是观众。
外摆区是室内剧场的一个引子。外摆基座与室内一样铺设了柠檬状马赛克,侧面用不锈钢板勾勒出剖面。外摆宛如室内地形的延伸,被切割,被分散,逐渐消隐。
点单,制作,取餐和辅助功能被整合进一个方盒子,它是这个小剧场中的舞台。舞台的展示面被精心控制,仅向观众们着重展示四幕“戏剧”,它们完整演绎了柠檬茶制作的过程和工艺,舞台其余部分则被隐去了。同样手法也用在了南边的镜墙上,地面在镜中延展,镜面下疏上密的灰色点阵将上部空间虚化,避免视觉上的嘈杂。取餐口和服务台作为剧场“后台“被放置在舞台背面。送餐人员在窄小的窗口仅露出一只手,加上窗口内置顶光的照射,饮品戏剧性的递出获得了顾客的全部注意力。用餐区也是“观众席”,走势顺应观众席的阶梯态,而山坡形式意在唤起人们对茶园丘陵的记忆与想象。用餐区内高桌圆凳构成了不同聚落;店内引入了第三种家具:插盘单元,方便顾客同时取用多杯饮品,顾客就坐后将插盘插入杆里便能安放饮料。
店内反复出现柠檬元素来强化Introlemons的品牌形象,包括定制的柠檬形马赛克。柠檬马赛克被精心排列拼接,避免因地面起伏形成大小不一的拼缝和视觉上的形变。
类型:商业
用途:餐饮
地点:朝阳工体北路2号,北京,中国
建筑面积:150㎡
客户:北京原谅柠檬茶餐饮管理有限公司
参与:所有设计阶段
竣工日期:2020年12月
用途:餐饮
地点:朝阳工体北路2号,北京,中国
建筑面积:150㎡
客户:北京原谅柠檬茶餐饮管理有限公司
参与:所有设计阶段
竣工日期:2020年12月
摄影师:陈铭
Introlemons comes from cosmetics retailer Harmay's fold, and very similarly,
it's wooing clients not only with coveted products, but also with an alluring
design-led retail concept.
From afar, customers can see the the café's outdoor terrace dotted with
undulating volumes, clad in bright yellow lemon-shaped tiles and metal, which
anchor shiny metal discs which serve as seating and tables. Interestingly, the
striking wavy element of the terrace extends indoor across a large part of the
150 sqm. premises, giving it a distinct edge. Needless to say, the lemon-shaped
tiles cover the café's entire floor, in addition to a side wall.
A pristine white rectangular box, detached from the ceiling, accommodates a
service station which is covered in glass printed with a dot pattern, creating a
playful semi-opaque effect, allowing customers in the lounge alongside peeks
of the intricate art of lemon tea-making. The pickup windows and service
counter are positioned in the back. Mind you, these windows are intentionally
small and narrow, allowing customers to see the hands staff members, and
making the product the centre of attention. As said, the café floor is undulating,
and this is a nod to the romantic notion of a hillside tea garden. The lounge is
dotted with clustered tall tables and low stools, and a yet another type of
furniture—a tray unit which, after being seated, can be attached to a steel rod,
becoming a cup-holder.
Typology: Commercial
Usage: Food & Beverage
Location: 2 Gongti Bei Lu, Beijing , China
Floor Area: 150㎡
Client: Introlemons
Involvement: All design phases
Date of completion: December, 2020
Usage: Food & Beverage
Location: 2 Gongti Bei Lu, Beijing , China
Floor Area: 150㎡
Client: Introlemons
Involvement: All design phases
Date of completion: December, 2020
Photographer:Ming Chen